Sales and Revenue Generation Strategy
A. Pricing Strategy
Dubai's market can accommodate both premium pricing and corporate packages,
offering high value and return on investment. CoE's pricing will be competitive
while reflecting the high-quality offerings.
- Individual Courses: AED 5,000 - AED 15,000 per course, with advanced certifications for specialized fields such as AI in healthcare or AI for finance.
- Corporate Packages: AED 30,000 - AED 100,000 per session for company-wide training, depending on employee count and customization.
- Dataviv Equipment Access: AED 1,500 - AED 2,500 per hour for exclusive hands-on training sessions.
- AI Degrees & Diplomas: AED 40,000 - AED 50,000 per year for exclusive programs with global recognition.
To enhance revenue generation:
- Subscription models for monthly or quarterly upskilling of corporate teams.
- Exclusive job placements for graduates through corporate partnerships.
- Custom courses delivered directly at corporate offices.
- Specialized sessions by global professors and guest experts.
- Discount packages and loyalty incentives for repeat clients and referrals.
B. B2B Sales Focus
Dubai is a corporate-heavy market where organizations actively seek to upskill
employees to remain competitive.
- Corporate Training: Target banking, healthcare, and real estate companies with tailored AI training programs.
- Strategic Partnerships: Collaborate with Dubai Internet City and Dubai Silicon Oasis to deliver AI workshops, bootcamps, and enterprise training solutions.
C. Client Retention & Loyalty
CoE will implement the following retention strategies:
- Corporate Loyalty Programs: Discounts and incentives for long-term corporate training contracts.
- Alumni Network: Exclusive alumni access to advanced courses, job placement services, and premium networking events.
These initiatives will ensure sustained revenue growth while building long-term
relationships with professionals, enterprises, and government entities.
